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Over 10 years we helping companies reach their financial and branding goals. Onum is a values-driven SEO agency dedicated.

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01
Research & Preparation

Lay the foundation for effective SEO, ensuring our service aligns with your brand's goals and reaches your target audience efficiently.

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02
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Project Execution

The pivotal phase where our SEO strategies are actively implemented, turning meticulous planning into tangible results for your online visibility.

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Scalling & Adjustments

Our SEO services remain agile, adapting to market changes and optimizing performance based on real-time data.

What is On-page Optimisation?

On-page optimisation refers to the set of actions and strategies applied directly within a website to improve its position in search rankings. These measures include optimising content quality, meta descriptions, title tags, URL structures, header tags, internal linking, and image alt texts. Ensuring keyword relevance, enhancing page load speeds, and offering a mobile-friendly design are also integral components.

Implementing on-page optimisation is invaluable as it enhances the user experience and makes websites more search engine-friendly. A well-optimised page not only ranks higher in search engine results but also ensures that visitors find relevant and easily digestible information. This can lead to increased web traffic, longer on-site durations, higher conversion rates, and a boost in overall website credibility and authority.

What is Data Interpretation?

Data interpretation involves analyzing and extracting meaningful insights from raw data to assist in decision-making and prediction. It entails assessing data patterns, trends, and anomalies to derive actionable conclusions, especially when dealing with complex datasets or vast amounts of information.

In the realm of SEO, data interpretation is crucial for understanding the effectiveness of current strategies and for planning future endeavors. By analyzing metrics like organic traffic, bounce rate, and conversion rates, businesses can discern what’s working and where improvements are needed. This ensures that SEO efforts are not just based on hunches but are grounded in concrete data, leading to optimised web content, better user experiences, and ultimately, higher search engine rankings and increased organic visibility.

What is Content Creation?

Content creation involves conceptualizing, producing, and sharing relevant and valuable material in various formats such as written articles, videos, infographics, podcasts, and more. It is the backbone of any digital marketing strategy, providing substance and context to audiences across various platforms.

In SEO, content creation is paramount. Search engines prioritize high-quality, relevant content to present to users in response to their queries. By consistently producing well-researched and engaging content, websites can improve their authority, visibility, and rankings on search engine results pages (SERPs). Furthermore, stellar content not only attracts organic search traffic but also encourages user engagement, builds trust, and fosters customer loyalty, making it a cornerstone for online growth and brand credibility

What is Keywords Research?

Keyword research involves identifying and analyzing specific words or phrases that users enter into search engines. The goal is to determine which terms are most relevant and valuable for a particular niche or topic, considering factors like search volume, competition, and user intent.

In the context of SEO, keyword research is foundational. By understanding the keywords your target audience uses, you can tailor your content to address their specific needs and questions, leading to better visibility on search engine results pages (SERPs). Optimizing for the right keywords ensures that your content reaches the right audience, driving qualified traffic to your site, enhancing user engagement, and increasing the likelihood of conversions.

What is Technical Optimisation?

Technical optimisation refers to the processes and actions taken to improve the underlying structure and performance of a website. This includes enhancing site speed, ensuring mobile-friendliness, implementing an XML sitemap, optimising robots.txt, ensuring secure connections via HTTPS, and improving crawlability and indexability for search engines.

In the context of SEO, technical optimisation is crucial. A technically sound website ensures that search engines can easily crawl and index its content, which directly impacts its ranking on the search engine results pages (SERPs). Furthermore, as user experience becomes a pivotal ranking factor, elements like site speed and mobile responsiveness directly influence user engagement, retention, and conversions. In essence, technical optimisation lays the groundwork for a website’s overall online visibility and performance.

What is Off-page Optimisation?

Off-page optimisation refers to actions taken outside of your own website to improve its position in search engine rankings. This encompasses activities that help build a website’s reputation and authority in its niche, such as backlink building, social media marketing, influencer outreach, and brand mentions on other websites or forums.

In SEO, off-page optimisation is instrumental as it signals to search engines that a website is valuable and credible in its field. High-quality, relevant backlinks from authoritative sites, for instance, act as endorsements, suggesting that your content is trustworthy and beneficial. As search engines aim to deliver the best possible results to users, they take these external validations into account, often leading to improved rankings in the search engine results pages (SERPs). Thus, a well-executed off-page strategy complements on-page efforts, paving the way for enhanced online visibility and credibility.











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